---
title: "The six rules of outstanding content"
description: "A checklist for whether a post will cut through the noise."
canonical: https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/the-six-rules-of-outstanding-content/
updated: 2026-11-03
---

# The six rules of outstanding content

> A checklist for whether a post will cut through the noise.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 49 to 74.

Framework 3 of 9 from [Jab, Jab, Jab, Right Hook](https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/index.md) by Gary Vaynerchuk. Category: Lead generation.

## The steps

1. **It's native.** Match the platform's language, culture, sensibility and style.
2. **It doesn't interrupt.** Melt into the experience people came for rather than breaking into it.
3. **It doesn't make demands, often.** Be generous, informative, funny or inspiring, and keep the sale for the right hook.
4. **It leverages pop culture.** Show you know the music, gossip and news your audience follows.
5. **It's micro.** Reimagine small pieces of content daily, in real time, in the platform's format.
6. **It's consistent and self-aware.** Answer who we are in every post, whatever the language.

## Where it comes from

From chapter: Round 2: The Characteristics of Great Content and Compelling Stories, pp. 49–74

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-six-rules-of-outstanding-content.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-six-rules-of-outstanding-content-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-six-rules-of-outstanding-content.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/the-six-rules-of-outstanding-content-dark.png