---
title: "Questions to ask when creating Facebook micro-content"
description: "A pre-post checklist for Facebook."
canonical: https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/questions-to-ask-when-creating-facebook-micro-content/
updated: 2026-11-03
---

# Questions to ask when creating Facebook micro-content

> A pre-post checklist for Facebook.

Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 75 to 172.

Framework 6 of 9 from [Jab, Jab, Jab, Right Hook](https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/index.md) by Gary Vaynerchuk. Category: Content and packaging.

## The steps

1. **Length.** Is the text too long?
2. **Surprise.** Is it provocative, entertaining or surprising?
3. **Photo.** Is the photo striking and high quality?
4. **Logo.** Is the logo visible?
5. **Format.** Have we chosen the right format for the post?
6. **Call to action.** Is the call to action in the right place, and are we asking too much?

## Where it comes from

From chapter: Round 3: Storytell on Facebook, pp. 75–172

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/questions-to-ask-when-creating-facebook-micro-content.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/questions-to-ask-when-creating-facebook-micro-content-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/questions-to-ask-when-creating-facebook-micro-content.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/questions-to-ask-when-creating-facebook-micro-content-dark.png