--- title: "Four tips for Instagram content" description: "A short guide to what works on Instagram." canonical: https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/four-tips-for-instagram-content/ updated: 2026-11-03 --- # Four tips for Instagram content > A short guide to what works on Instagram. Gary Vaynerchuk's framework, from Jab, Jab, Jab, Right Hook, pp. 269 to 294. Framework 9 of 9 from [Jab, Jab, Jab, Right Hook](https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/index.md) by Gary Vaynerchuk. Category: Content and packaging. ## The steps 1. **Make it Instagram.** Be artistic and authentic rather than commercial. 2. **Reach the Instagram generation.** Use it as the gateway to the next generation of social users. 3. **Go crazy with hashtags.** Use five to ten, or put them in a comment. 4. **Become Explore-worthy.** Make the most gorgeous, evocative content to reach the Explore page. ## Where it comes from From chapter: Round 6: Create Art on Instagram, pp. 269–294 Instagram has huge scale but is a closed loop with no links, so it is a jabbing platform that works like magazine advertising, and an occasional right hook with the URL in the caption is acceptable. Vaynerchuk gives four tips: keep it artistic rather than commercial, reach the next generation, use many hashtags, and aim for the Explore page. Case studies include Ben and Jerry's, GAP and Comedy Central done well, and Levi's and Oakley falling short. ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/four-tips-for-instagram-content.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/four-tips-for-instagram-content-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/four-tips-for-instagram-content.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/jab-jab-jab-right-hook/four-tips-for-instagram-content-dark.png