---
title: "Your New Gym On Paper"
description: "Four steps to model the full turnaround."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/your-new-gym-on-paper/
updated: 2026-11-03
---

# Your New Gym On Paper

> Four steps to model the full turnaround.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 193 to 206.

Framework 14 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Step 1: Define what you can control.** List price, sessions, duration, capacity, trainer pay, membership level and billing cycle.
2. **Step 2: Price increase and billing cycle switch.** Move from $118 per month to $39 per week.
3. **Step 3: Increase fulfilment capacity and cut overhead.** Use the capacity levers and the overhead lever together.
4. **Step 4: Do the maths.** Compare revenue, overhead and profit under three scenarios.

## Where it comes from

From chapter: Chapter 11, Your New Gym On Paper, pp. 193–206

Hormozi puts every lever together on paper for a hypothetical gym with 100 members at $118, 38 sessions a week and $11,800 revenue. Step 2 raises the price to $39 per week and bills weekly, even assuming a 10% loss of members. Step 3 cuts sessions from 163 to 99, raises capacity to 20 per session and drops trainer pay to $18.30, and the optional advanced move sells 15 members into one-on-four at $129 per week. The three scenarios show extra profit of $140,520, $105,000 and $77,640 per year, and he asks the reader to rerun the maths with their own numbers.

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/your-new-gym-on-paper.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/your-new-gym-on-paper-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/your-new-gym-on-paper.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/your-new-gym-on-paper-dark.png