---
title: "Two-tier membership actions"
description: "What to do to the membership structure."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/two-tier-membership-actions/
updated: 2026-11-03
---

# Two-tier membership actions

> What to do to the membership structure.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 141 to 164.

Framework 10 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Combine options into two tiers.** One for each of the two buyer types.
2. **Offer large group at $199 per month.** 16-plus people per session.
3. **Offer semi-private at $599 per month.** One trainer with four clients.
4. **Remove No Man's Land price points.** Drop anything between $250 and $399 with 5 to 15 people.
5. **Switch billing to weekly pricing on 28-day cycles.** Sell at $39 to $49 per week.

## Where it comes from

From chapter: Chapter 8, Price-Profit Levers, pp. 141–164

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-tier-membership-actions.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-tier-membership-actions-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-tier-membership-actions.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-tier-membership-actions-dark.png