---
title: "Two main drivers of the wedding cake"
description: "How to maximise profit per customer."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/two-main-drivers-of-the-wedding-cake/
updated: 2026-11-03
---

# Two main drivers of the wedding cake

> How to maximise profit per customer.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 295 to 308.

Framework 28 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Money and finance.

## The steps

1. **Accommodating buying curve.** Let higher spenders spend more with a premium tier.
2. **Maximise buying curves per customer.** Sell into different wallets like supplements.

## Where it comes from

From chapter: Chapter 21, PRODUCT: How To Run An, pp. 295–308

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-main-drivers-of-the-wedding-cake.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-main-drivers-of-the-wedding-cake-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-main-drivers-of-the-wedding-cake.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/two-main-drivers-of-the-wedding-cake-dark.png