---
title: "Three conversion attempts to EFT"
description: "Ways to turn challenge members into recurring members within six weeks."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/three-conversion-attempts-to-eft/
updated: 2026-11-03
---

# Three conversion attempts to EFT

> Ways to turn challenge members into recurring members within six weeks.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 319 to 334.

Framework 23 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **First attempt: Bribe.** Price the program at $599 or more, then give it free if they join as members on day one, prepaying six weeks at $49 per week.
2. **Second attempt: Abandon Hope Sale.** At week three, a mandatory halfway meeting, tips and encouragement, re-ask goals, then credit the $600 toward a year membership with the remaining weeks free.
3. **Third attempt: Last Chance.** At the weigh-out, credit $25 per pound lost spread over a chosen number of months to land on the target EFT.

## Where it comes from

From chapter: Chapter 23, Tier 1:, pp. 319–334

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/three-conversion-attempts-to-eft.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/three-conversion-attempts-to-eft-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/three-conversion-attempts-to-eft.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/three-conversion-attempts-to-eft-dark.png