---
title: "The Wedding Cake Gym Profit Model"
description: "Three tiers, each with front-end icing and recurring cake."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/the-wedding-cake-gym-profit-model/
updated: 2026-11-03
---

# The Wedding Cake Gym Profit Model

> Three tiers, each with front-end icing and recurring cake.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 309 to 318.

Framework 21 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Layer 1: Large group.** Icing: challenges and defined-end programs at $400 to $1,000. Cake: recurring EFT at $167 to $225 per month.
2. **Layer 2: Semi-privates.** Icing: 12-week high ticket at $1,500 to $3,000. Cake: 1-on-4 EFT at $500 to $700 per month.
3. **Layer 3: Supplements.** Icing: packages at $500 to $5,000. Cake: autoship at $200 to $400 per month.
4. **Sprinkles: Internal plays.** A traffic source feeding every layer.

## Where it comes from

From chapter: Chapter 22, The Wedding Cake Gym Profit Model, pp. 309–318

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-wedding-cake-gym-profit-model.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-wedding-cake-gym-profit-model-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-wedding-cake-gym-profit-model.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-wedding-cake-gym-profit-model-dark.png