---
title: "The only 3 ways to grow your business"
description: "The three growth paths every gym profit lever pulls on."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/the-only-3-ways-to-grow-your-business/
updated: 2026-11-03
---

# The only 3 ways to grow your business

> The three growth paths every gym profit lever pulls on.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 71 to 84.

Framework 1 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Money and finance.

## The steps

1. **Acquire.** Get more clients.
2. **Ascend.** Increase the average purchase through higher prices, cross-sells and upsells.
3. **Resell.** Get people to buy more frequently, which in gyms is retention.

## Where it comes from

From chapter: Chapter 2, A Client-Acquisition Model That Works, pp. 71–84

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-only-3-ways-to-grow-your-business.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-only-3-ways-to-grow-your-business-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-only-3-ways-to-grow-your-business.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-only-3-ways-to-grow-your-business-dark.png