---
title: "The five horsemen of retention"
description: "The few actions that drive retention."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/the-five-horsemen-of-retention/
updated: 2026-11-03
---

# The five horsemen of retention

> The few actions that drive retention.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 253 to 266.

Framework 17 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Exits.

## The steps

1. **Reach-outs / touch points.** Personal text or message every 14 days.
2. **Attendance tracking.** Review weekly, ideally by Wednesday.
3. **Handwritten cards.** At sign-up, for referral asks and at milestones.
4. **Member events.** Social events every 21 days.
5. **Exit interviews.** Re-sell the member using C-L-O-S-E-R.

## Where it comes from

From chapter: Chapter 16, PROCESS:, pp. 253–266

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-five-horsemen-of-retention.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-five-horsemen-of-retention-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-five-horsemen-of-retention.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/the-five-horsemen-of-retention-dark.png