---
title: "Stacking ancillary value from one internal play"
description: "How a single $99 play grows."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/stacking-ancillary-value-from-one-internal-play/
updated: 2026-11-03
---

# Stacking ancillary value from one internal play

> How a single $99 play grows.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 359 to 430.

Framework 33 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Life and thinking.

## The steps

1. **Large group service.** 100% take rate at $99.
2. **Supplements.** 90% take a $167 bundle for $150 added ticket value.
3. **Semi-private.** 25% take a $550 program for $137 added value in month one.

## Where it comes from

From chapter: Chapter 26, Sprinkles:, pp. 359–430

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/stacking-ancillary-value-from-one-internal-play.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/stacking-ancillary-value-from-one-internal-play-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/stacking-ancillary-value-from-one-internal-play.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/stacking-ancillary-value-from-one-internal-play-dark.png