---
title: "Semi-private tier numbers"
description: "How the layer builds up."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/semi-private-tier-numbers/
updated: 2026-11-03
---

# Semi-private tier numbers

> How the layer builds up.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 335 to 348.

Framework 26 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Sales and negotiation.

## The steps

1. **Icing.** 12 sales at $2,500 spread over months, about $10,000 per month.
2. **Cake.** About 50 members at $550 per month.
3. **Total second level.** About $37,500 per month at a 40-person program.

## Where it comes from

From chapter: Chapter 24, Tier 2:, pp. 335–348

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/semi-private-tier-numbers.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/semi-private-tier-numbers-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/semi-private-tier-numbers.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/semi-private-tier-numbers-dark.png