---
title: "Organisational structure by client count"
description: "Roles added as recurring members grow."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/organisational-structure-by-client-count/
updated: 2026-11-03
---

# Organisational structure by client count

> Roles added as recurring members grow.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 267 to 272.

Framework 19 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Sales and negotiation.

## The steps

1. **0 to 100 clients.** Owner, 1 to 2 trainers and a 20-hour operations manager.
2. **100 to 175.** 2 to 4 trainers, operations manager and a 20-hour challenge manager.
3. **175 to 250.** 4 to 6 trainers and operations at 40-plus hours.
4. **250 to 325.** 6 to 8 trainers and a retention manager at 20 hours.
5. **400-plus.** Add sales managers and admin staff, with a profit share for operations.

## Where it comes from

From chapter: Chapter 17, PEOPLE:, pp. 267–272

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/organisational-structure-by-client-count.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/organisational-structure-by-client-count-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/organisational-structure-by-client-count.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/organisational-structure-by-client-count-dark.png