---
title: "Obstacle overcomes"
description: "The four types of objection and how to handle them."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/obstacle-overcomes/
updated: 2026-11-03
---

# Obstacle overcomes

> The four types of objection and how to handle them.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 359 to 430.

Framework 32 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Stalls and delays.** Ask 'What's your main concern?', rocking chair close, three questions, scale 1 to 10.
2. **Decision-maker.** Agreements about the spouse, what if they say no, delayed payment close.
3. **Price.** Best case/worst case, expensive clothing, identity swap, gonna spend it anyways, split payments.
4. **Fitness and program related.** Scripts for injuries, boredom, start dates, alcohol, cheat days, conditions.

## Where it comes from

From chapter: Chapter 26, Sprinkles:, pp. 359–430

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/obstacle-overcomes.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/obstacle-overcomes-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/obstacle-overcomes.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/obstacle-overcomes-dark.png