---
title: "Internal play summary"
description: "Rules for running internal plays."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/internal-play-summary/
updated: 2026-11-03
---

# Internal play summary

> Rules for running internal plays.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 359 to 430.

Framework 31 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Take rate.** About 25% of members take an internal offer.
2. **Price.** $150 to $199.
3. **Margin.** Run 90% margins.
4. **Cadence.** Run every six weeks, with a promo of four to six weeks.
5. **Upsell.** Move 25% to 35% into HTP if you have it.
6. **Fulfilment.** Weekends during off hours.
7. **Stack.** Sell supplements and other ancillary services.

## Where it comes from

From chapter: Chapter 26, Sprinkles:, pp. 359–430

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/internal-play-summary.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/internal-play-summary-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/internal-play-summary.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/internal-play-summary-dark.png