---
title: "High-ticket fitness sales script"
description: "Setter or closer call flow for a $2,000 to $3,000 program."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/high-ticket-fitness-sales-script/
updated: 2026-11-03
---

# High-ticket fitness sales script

> Setter or closer call flow for a $2,000 to $3,000 program.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 335 to 348.

Framework 25 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Small talk.** Build rapport and find common ground.
2. **Set the frame.** State the time, ask for a yes to questions and ask why now.
3. **Goals and diagnostics.** Future pace 12 months and dig into why it matters.
4. **What they've tried.** What's stopping them from getting there alone.
5. **How long would you wait.** Test urgency, and disqualify if they are not ready.
6. **Offer to tell them.** Recap, then shut up and let them ask.
7. **Price on request.** Give the total, then the discount for showing up.
8. **Lock the set.** Card, deposit, decision-maker and payment method confirmed.

## Where it comes from

From chapter: Chapter 24, Tier 2:, pp. 335–348

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/high-ticket-fitness-sales-script.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/high-ticket-fitness-sales-script-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/high-ticket-fitness-sales-script.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/high-ticket-fitness-sales-script-dark.png