---
title: "Handwritten card referral system"
description: "A ten-step system that gives each trainer about 10 hot leads a week."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/handwritten-card-referral-system/
updated: 2026-11-03
---

# Handwritten card referral system

> A ten-step system that gives each trainer about 10 hot leads a week.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 253 to 266.

Framework 18 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Divide customers into groups A to D.** List names, numbers and addresses.
2. **Give one column to each trainer.** Then split into four weekly lists.
3. **Write a card with a P.S..** Ask them to text a picture of the card to a friend with a free first month.
4. **Follow up in person.** Ask who they sent it to.
5. **Record a 20-second video.** Take the client's phone and film together.
6. **Message the prospect and call.** Trainer follows up from their own phone to book a visit.

## Where it comes from

From chapter: Chapter 16, PROCESS:, pp. 253–266

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/handwritten-card-referral-system.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/handwritten-card-referral-system-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/handwritten-card-referral-system.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/handwritten-card-referral-system-dark.png