---
title: "Gym Launch innovation process"
description: "How new systems are found and rolled out."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/gym-launch-innovation-process/
updated: 2026-11-03
---

# Gym Launch innovation process

> How new systems are found and rolled out.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 309 to 318.

Framework 22 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Lead generation.

## The steps

1. **Find an issue.** In lead generation, nurture, sales, fulfilment or ascension and retention.
2. **Grab 20 gyms in 20 markets.** Those with the worst of the problem.
3. **Interview the top 10 gyms.** Itemise their techniques in a teachable format.
4. **Implement in weaker gyms.** See if it works in at least 80%.
5. **Roll out or iterate.** Systematise for the Gym Lords community, or fix and retest.

## Where it comes from

From chapter: Chapter 22, The Wedding Cake Gym Profit Model, pp. 309–318

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/gym-launch-innovation-process.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/gym-launch-innovation-process-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/gym-launch-innovation-process.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/gym-launch-innovation-process-dark.png