---
title: "Fixing the broken acquisition model"
description: "The four steps that replace the Sell Your Soul model."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/fixing-the-broken-acquisition-model/
updated: 2026-11-03
---

# Fixing the broken acquisition model

> The four steps that replace the Sell Your Soul model.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 71 to 84.

Framework 2 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Exits.

## The steps

1. **Create a high-ticket front-end offer.** Sell a premium offer rather than a cheap trial.
2. **Get paid to acquire customers.** Make more on front-end sales than the ads cost.
3. **Get them to show up.** Schedule fast and use reminders.
4. **Get them to buy.** Use a repeatable sales framework.

## Where it comes from

From chapter: Chapter 2, A Client-Acquisition Model That Works, pp. 71–84

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/fixing-the-broken-acquisition-model.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/fixing-the-broken-acquisition-model-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/fixing-the-broken-acquisition-model.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/fixing-the-broken-acquisition-model-dark.png