---
title: "Client-financed acquisition"
description: "A loop that turns ad spend into profit within days."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/client-financed-acquisition/
updated: 2026-11-03
---

# Client-financed acquisition

> A loop that turns ad spend into profit within days.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 85 to 94.

Framework 4 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Paid ads.

## The steps

1. **Create a high-ticket front-end product.** Sell a premium offer at $500 to $600.
2. **Spend on ads.** Put the spend into a leads campaign.
3. **Book and show appointments.** Schedule most leads and see about half.
4. **Sell the front end.** Close around 20% of leads.
5. **Re-spend the proceeds.** Use deposits to fund the next days of ads.

## Where it comes from

From chapter: Chapter 3, Get Paid To Acquire Customers, pp. 85–94

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/client-financed-acquisition.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/client-financed-acquisition-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/client-financed-acquisition.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/client-financed-acquisition-dark.png