---
title: "Choosing a billing cycle"
description: "Compare 7, 14, 28 days and monthly on four factors."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/choosing-a-billing-cycle/
updated: 2026-11-03
---

# Choosing a billing cycle

> Compare 7, 14, 28 days and monthly on four factors.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 141 to 164.

Framework 11 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Money and finance.

## The steps

1. **Sellability.** 7-day cycles win, 28-day lose.
2. **Admin work.** 28-day cycles win, 7-day lose.
3. **Sick days and vacancy policy.** Use a clear no-freeze policy.
4. **Revenue aligned with payroll.** 7, 14 and 28-day cycles align, monthly does not.

## Where it comes from

From chapter: Chapter 8, Price-Profit Levers, pp. 141–164

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/choosing-a-billing-cycle.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/choosing-a-billing-cycle-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/choosing-a-billing-cycle.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/choosing-a-billing-cycle-dark.png