---
title: "Benchmarks before a second location"
description: "Hormozi's conditions for opening again."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/benchmarks-before-a-second-location/
updated: 2026-11-03
---

# Benchmarks before a second location

> Hormozi's conditions for opening again.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 267 to 272.

Framework 20 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Sales and negotiation.

## The steps

1. **Stack cash.** $20,000 per month profit for six straight months.
2. **Staff run operations.** Including sales, during that time.
3. **Keep growing.** The gym should have grown across the six months.
4. **Bank balance.** At least $200,000 before looking.

## Where it comes from

From chapter: Chapter 17, PEOPLE:, pp. 267–272

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/benchmarks-before-a-second-location.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/benchmarks-before-a-second-location-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/benchmarks-before-a-second-location.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/benchmarks-before-a-second-location-dark.png