---
title: "Belief-breaking formula"
description: "Five steps to change a belief, from Linh Trinh."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/belief-breaking-formula/
updated: 2026-11-03
---

# Belief-breaking formula

> Five steps to change a belief, from Linh Trinh.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 111 to 130.

Framework 8 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Life and thinking.

## The steps

1. **Say what they believe.** State the belief out loud.
2. **Say why it is wrong.** Show the flaw.
3. **Say what is right.** Give the replacement.
4. **Say why it is right.** Explain the reason.
5. **Show proof.** Testimonials and third-party stats.

## Where it comes from

From chapter: Chapter 6, The C-L-O-S-E-R Formula, pp. 111–130

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/belief-breaking-formula.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/belief-breaking-formula-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/belief-breaking-formula.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/belief-breaking-formula-dark.png