---
title: "Backing into your ideal EFT"
description: "Using terms to hit a target price."
canonical: https://tomsharman.com/bookshelf/gym-launch-secrets/backing-into-your-ideal-eft/
updated: 2026-11-03
---

# Backing into your ideal EFT

> Using terms to hit a target price.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 319 to 334.

Framework 24 of 33 from [Gym Launch Secrets](https://tomsharman.com/bookshelf/gym-launch-secrets/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Choose the ideal EFT.** For example $49 per week or about $200 per month.
2. **Set an inflated list price.** For example $249 or $250 per month.
3. **Calculate the credit.** $25 per pound lost, or the program price.
4. **Spread the credit over months.** Choose months so the monthly discount lands on the target.

## Where it comes from

From chapter: Chapter 23, Tier 1:, pp. 319–334

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/backing-into-your-ideal-eft.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/backing-into-your-ideal-eft-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/backing-into-your-ideal-eft.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/gym-launch-secrets/backing-into-your-ideal-eft-dark.png