---
title: "The technology filter"
description: "Three questions that decide how to treat any technology."
canonical: https://tomsharman.com/bookshelf/good-to-great/the-technology-filter/
updated: 2026-11-03
---

# The technology filter

> Three questions that decide how to treat any technology.

Jim Collins's framework, from Good to Great, pp. 157 to 176.

Framework 10 of 15 from [Good to Great](https://tomsharman.com/bookshelf/good-to-great/index.md) by Jim Collins. Category: Life and thinking.

## The steps

1. **Does it fit the Hedgehog Concept?.** If yes, become a pioneer in applying it.
2. **If no, do you need it at all?.** If yes, you only need parity.
3. **If no again.** The technology is irrelevant and you can ignore it.

## Where it comes from

From chapter: Chapter 7 - Technology Accelerators, pp. 157–176

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/the-technology-filter.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/the-technology-filter-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/the-technology-filter.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/the-technology-filter-dark.png