---
title: "Crawl, walk, run"
description: "Walgreens' deliberate way into the Internet."
canonical: https://tomsharman.com/bookshelf/good-to-great/crawl-walk-run/
updated: 2026-11-03
---

# Crawl, walk, run

> Walgreens' deliberate way into the Internet.

Jim Collins's framework, from Good to Great, pp. 157 to 176.

Framework 11 of 15 from [Good to Great](https://tomsharman.com/bookshelf/good-to-great/index.md) by Jim Collins. Category: Growth and strategy.

## The steps

1. **Crawl.** Experiment slowly while debating how it fits the Hedgehog Concept.
2. **Walk.** Tie it directly to your distribution model and convenience concept.
3. **Run.** Bet big once you understand how it accelerates momentum.

## Where it comes from

From chapter: Chapter 7 - Technology Accelerators, pp. 157–176

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/crawl-walk-run.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/crawl-walk-run-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/crawl-walk-run.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/good-to-great/crawl-walk-run-dark.png