---
title: "The Three Secrets"
description: "Turns the three core false beliefs into the content section."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-three-secrets/
updated: 2026-11-03
---

# The Three Secrets

> Turns the three core false beliefs into the content section.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Framework 21 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Storytelling.

## The steps

1. **Identify the three core false beliefs.** Choose the key belief about the vehicle, their ability and outside forces.
2. **Write three Epiphany Bridge stories.** One story to break each belief.
3. **Write three secrets.** Phrase each as a curiosity-driven how to statement.

## Where it comes from

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-three-secrets.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-three-secrets-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-three-secrets.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-three-secrets-dark.png