---
title: "The Stack Slide"
description: "Builds an offer whose perceived value is about ten times its price."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-stack-slide/
updated: 2026-11-03
---

# The Stack Slide

> Builds an offer whose perceived value is about ten times its price.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Framework 10 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Offers and pricing.

## The steps

1. **Start with the core product.** Put the core product first and the core framework second.
2. **Add one or two information products.** Keep information light so the offer does not look like work.
3. **Add tools.** Brainstorm software, supplements, physical products and by-products.
4. **Aim each item at a false belief.** Cover the vehicle, internal and external beliefs with something tangible.
5. **Value it at ten times the price.** If the total is short of ten times, add something more valuable.

## Where it comes from

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-slide.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-slide-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-slide.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-slide-dark.png