---
title: "The Stack and Closes"
description: "Presents the offer one element at a time so the price is tied to the whole stack."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-stack-and-closes/
updated: 2026-11-03
---

# The Stack and Closes

> Presents the offer one element at a time so the price is tied to the whole stack.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Framework 23 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Offers and pricing.

## The steps

1. **Transition and ask permission.** Recap the secrets, then say Let me ask you a question and request ten minutes.
2. **Stack the offer.** Show the core product, then each element with its story and a rising total.
3. **Break related beliefs.** Cover false beliefs about the product itself.
4. **Show the Big Stack Slide and If all statements.** Total the value at ten times the price and get three yeses.
5. **Reveal and justify the price.** Use two choices, what the result is worth, then the price drop and reveal.
6. **Reverse risk and add urgency.** Give a 30-day guarantee and a limited bonus with a countdown.
7. **Close and take questions.** Leave the closing slide up with a call to action after every answer.

## Where it comes from

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-and-closes.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-and-closes-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-and-closes.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-stack-and-closes-dark.png