---
title: "The Perfect Webinar"
description: "A one-to-many sales presentation built on a single belief."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-perfect-webinar/
updated: 2026-11-03
---

# The Perfect Webinar

> A one-to-many sales presentation built on a single belief.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Framework 19 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **The Big Domino.** The first 15 minutes cover the intro and origin story to knock down the one belief.
2. **The Three Secrets.** The next 45 minutes break vehicle, internal and external false beliefs with story, strategy and case studies.
3. **The Stack and Closes.** The last 30 minutes present the offer as a stack and close.

## Where it comes from

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar-dark.png