---
title: "The Perfect Webinar Shortcut"
description: "A way to make a Perfect Webinar in 15 minutes and deliver it live on social."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-perfect-webinar-shortcut/
updated: 2026-11-03
---

# The Perfect Webinar Shortcut

> A way to make a Perfect Webinar in 15 minutes and deliver it live on social.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

Framework 26 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **Name the new opportunity.** Decide what you are offering.
2. **Write the special offer.** Sketch the Stack on a whiteboard.
3. **Choose the Big Domino.** Pick the one belief.
4. **Choose the origin story.** Pick the story that tests the domino.
5. **Write three frameworks and false beliefs.** Cover vehicle, internal and external beliefs.
6. **Go live and close.** Present on Facebook Live or similar, then run the Stack and close.

## Where it comes from

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar-shortcut.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar-shortcut-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar-shortcut.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-perfect-webinar-shortcut-dark.png