---
title: "The Live Presentation Webinar Funnel"
description: "The eight-step weekly loop for perfecting a Perfect Webinar."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-live-presentation-webinar-funnel/
updated: 2026-11-03
---

# The Live Presentation Webinar Funnel

> The eight-step weekly loop for perfecting a Perfect Webinar.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

Framework 25 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **Send traffic to a curiosity-led registration page.** Use a how to without headline and a strange image.
2. **Offer a self-liquidating offer on the thank-you page.** Sell a $37 to $47 product or a trial to cover ad costs.
3. **Send indoctrination emails.** Presell each of the three secrets.
4. **Send reminders.** Email and text from Wednesday through the hour before.
5. **Present live on Thursday.** Track attendance and close rate.
6. **Send follow-ups.** Replay emails with urgency and scarcity.
7. **Close the cart.** Disable buy buttons at midnight on Sunday.
8. **Repeat.** Run it weekly for a year or until it reaches the Two Comma Club.

## Where it comes from

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-live-presentation-webinar-funnel.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-live-presentation-webinar-funnel-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-live-presentation-webinar-funnel.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-live-presentation-webinar-funnel-dark.png