---
title: "The Big Domino"
description: "Picks the single belief that makes every other objection irrelevant."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-big-domino/
updated: 2026-11-03
---

# The Big Domino

> Picks the single belief that makes every other objection irrelevant.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Framework 20 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Sales and negotiation.

## The steps

1. **Write the Big Domino statement.** If I can make them believe that X is the key to Y and attainable only through Z, objections become irrelevant.
2. **Write a who and what statement.** I am going to teach this submarket how to get this result through this niche.
3. **Write the opportunity switch headline.** How to get the result you want without the thing you fear most.
4. **Build rapport.** Use the one sentence persuasion points at the start.
5. **Set the ruler.** Tell them your goal for the session so they judge it fairly.
6. **Qualify yourself and tell your origin story.** Give one or two highlights, then go straight into the Epiphany Bridge origin story.

## Where it comes from

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-big-domino.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-big-domino-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-big-domino.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-big-domino-dark.png