---
title: "The 5-Minute Perfect Webinar"
description: "A short Perfect Webinar for ads, landing pages and low-priced products."
canonical: https://tomsharman.com/bookshelf/expert-secrets/the-5-minute-perfect-webinar/
updated: 2026-11-03
---

# The 5-Minute Perfect Webinar

> A short Perfect Webinar for ads, landing pages and low-priced products.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

Framework 27 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **Open with a big misconception.** Say Did you know that.
2. **Introduce yourself and the big idea.** Give your name, role and accomplishment.
3. **Share three secrets.** Give each one a big idea and why it matters.
4. **Answer the objection.** Reveal the truth behind it.
5. **Present the offer and a deadline.** Click the link, with a reason prices may rise.

## Where it comes from

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-5-minute-perfect-webinar.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-5-minute-perfect-webinar-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-5-minute-perfect-webinar.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/the-5-minute-perfect-webinar-dark.png