---
title: "Teaching Each Secret"
description: "The repeating sequence inside each of the three secrets."
canonical: https://tomsharman.com/bookshelf/expert-secrets/teaching-each-secret/
updated: 2026-11-03
---

# Teaching Each Secret

> The repeating sequence inside each of the three secrets.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Framework 22 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Storytelling.

## The steps

1. **State the secret.** Say the how to title.
2. **Introduce the framework's name.** Remind them what it is called.
3. **Share the learned or earned story.** Tell how you developed it.
4. **Teach the strategy.** Show the what and skip the how.
5. **Show case studies.** Prove it for other people.
6. **Share supporting Epiphany Bridge stories.** Break related beliefs in 30 to 60 seconds each.

## Where it comes from

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/teaching-each-secret.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/teaching-each-secret-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/teaching-each-secret.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/teaching-each-secret-dark.png