---
title: "Rewriting Their Story"
description: "Finds and replaces the false story that stops someone buying."
canonical: https://tomsharman.com/bookshelf/expert-secrets/rewriting-their-story/
updated: 2026-11-03
---

# Rewriting Their Story

> Finds and replaces the false story that stops someone buying.

Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.

Framework 16 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Storytelling.

## The steps

1. **Chains of false belief.** Name the false belief that blocks your opportunity.
2. **Experience.** Identify the experience that made them believe it.
3. **Story.** Write the story they now tell themselves.
4. **New Epiphany Bridge.** Share your own story that broke the same belief.

## Where it comes from

From chapter: SECTION TWO: Creating Belief, pp. 180–239

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/rewriting-their-story.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/rewriting-their-story-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/rewriting-their-story.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/rewriting-their-story-dark.png