---
title: "Plugging Expert Secrets into the Value Ladder"
description: "Shows where each epiphany element belongs in each funnel type."
canonical: https://tomsharman.com/bookshelf/expert-secrets/plugging-expert-secrets-into-the-value-ladder/
updated: 2026-11-03
---

# Plugging Expert Secrets into the Value Ladder

> Shows where each epiphany element belongs in each funnel type.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

Framework 28 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **Epiphany ads.** Run Epiphany Bridge stories, 5-minute webinars or shortcuts as ads.
2. **Email epiphany follow-up funnels.** Run the webinar as a soap opera sequence of five emotion emails, two logic and two fear.
3. **Epiphany lead magnets.** Retell the Epiphany Bridge story on the lead page.
4. **Epiphany unboxing funnels.** Use the 5-minute webinar as the sales video.
5. **Epiphany VSL and webinar funnels.** Record the full webinar or a 30-minute version.
6. **Epiphany product launch funnels.** Split the webinar across a sequence of launch videos.

## Where it comes from

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/plugging-expert-secrets-into-the-value-ladder.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/plugging-expert-secrets-into-the-value-ladder-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/plugging-expert-secrets-into-the-value-ladder.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/plugging-expert-secrets-into-the-value-ladder-dark.png