---
title: "Packaging a Framework"
description: "Raises what you can charge without changing the framework."
canonical: https://tomsharman.com/bookshelf/expert-secrets/packaging-a-framework/
updated: 2026-11-03
---

# Packaging a Framework

> Raises what you can charge without changing the framework.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Framework 9 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **Change the experience.** Move the same content from written to audio to video to live.
2. **Change the fulfilment.** Offer it as do it yourself, do it with you or do it for you.
3. **Pick a format and price band.** Choose from content, lead magnet, book, membership, course, seminar, mastermind or one to one.
4. **Add tools.** Turn parts of the framework into software, supplements, physical products or by-products like scripts and contracts.

## Where it comes from

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/packaging-a-framework.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/packaging-a-framework-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/packaging-a-framework.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/packaging-a-framework-dark.png