---
title: "Finding Your Voice"
description: "Six steps for becoming the leader your tribe needs."
canonical: https://tomsharman.com/bookshelf/expert-secrets/finding-your-voice/
updated: 2026-11-03
---

# Finding Your Voice

> Six steps for becoming the leader your tribe needs.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Framework 2 of 28 from [Expert Secrets](https://tomsharman.com/bookshelf/expert-secrets/index.md) by Russell Brunson. Category: Lead generation.

## The steps

1. **Publish daily for at least a year.** Pick one platform that suits you and publish every day so your voice and your audience have time to arrive.
2. **Document the journey.** Share what you are learning in real time instead of inventing content.
3. **Test your material.** Watch which messages get shared and commented on, and refine like a comedian reworking jokes.
4. **Learn to be prolific.** Sit in the Prolific Zone between mainstream advice and the crazy zone, where ideas are new enough to polarise.
5. **Master persuasion.** Encourage dreams, justify failures, allay fears, confirm suspicions and help people throw rocks at their enemies.
6. **Care a lot.** Charge properly, protect your time and show the audience you want them to succeed.

## Where it comes from

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/finding-your-voice.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/finding-your-voice-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/finding-your-voice.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/expert-secrets/finding-your-voice-dark.png