---
title: "Signals First, Then Build"
description: "Gain evidence of audience interest before launching anything."
canonical: https://tomsharman.com/bookshelf/entrepreneur-revolution/signals-first-then-build/
updated: 2026-11-03
---

# Signals First, Then Build

> Gain evidence of audience interest before launching anything.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 84 to 106.

Framework 6 of 13 from [Entrepreneur Revolution](https://tomsharman.com/bookshelf/entrepreneur-revolution/index.md) by Daniel Priestley. Category: Lead generation.

## The steps

1. **Waiting list.** Ask people to join a priority list for updates and early access.
2. **Online discussion group.** Host a group on a platform like WhatsApp sharing relevant books, videos and podcasts.
3. **Introduction event.** Run a 30 to 60 minute online presentation of key ideas.
4. **Online assessment or quiz.** Offer a scorecard that collects interest and information about potential buyers.

## Where it comes from

From chapter: CHAPTER 4: FINDING YOUR OPPORTUNITY, pp. 84–106

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/signals-first-then-build.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/signals-first-then-build-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/signals-first-then-build.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/signals-first-then-build-dark.png