--- title: "Profits, Losses or Wages" description: "Three ways the demand and supply equation can play out for your business." canonical: https://tomsharman.com/bookshelf/entrepreneur-revolution/profits-losses-or-wages/ updated: 2026-11-03 --- # Profits, Losses or Wages > Three ways the demand and supply equation can play out for your business. Daniel Priestley's framework, from Entrepreneur Revolution, pp. 196 to 203. Framework 13 of 13 from [Entrepreneur Revolution](https://tomsharman.com/bookshelf/entrepreneur-revolution/index.md) by Daniel Priestley. Category: Lead generation. ## The steps 1. **Oversubscribed.** Demand outstrips supply, so profit is tolerated on top of normal wages. 2. **Balanced.** Demand and supply are relatively even, so normal wages are tolerated but not profit. 3. **Undersubscribed.** Excess supply is available above demand, resulting in losses. ## Where it comes from From chapter: WHAT NEXT?, pp. 196–203 The chapter closes the book with a plug for Daniel Priestley's other titles and an event offer, then previews Oversubscribed. Its first principle says demand and supply set the price, and you can create your own market forces. Two bidders at a Gary Vaynerchuk auction show that only two people need to want something for the price to climb. Profit is only tolerated when demand exceeds supply, so some people must miss out. You can separate from the wider economy and your industry and become a market of your own. ## The animation 24 seconds, 4:5, no sound. - MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/profits-losses-or-wages.mp4 - MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/profits-losses-or-wages-dark.mp4 - Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/profits-losses-or-wages.png - Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/profits-losses-or-wages-dark.png