---
title: "CAOS"
description: "Four experiments to find an entrepreneurial opportunity: concept, audience, offer and sales."
canonical: https://tomsharman.com/bookshelf/entrepreneur-revolution/caos/
updated: 2026-11-03
---

# CAOS

> Four experiments to find an entrepreneurial opportunity: concept, audience, offer and sales.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 84 to 106.

Framework 3 of 13 from [Entrepreneur Revolution](https://tomsharman.com/bookshelf/entrepreneur-revolution/index.md) by Daniel Priestley. Category: Lead generation.

## The steps

1. **Concept.** Choose an idea and test whether people respond favourably to its broad strokes.
2. **Audience.** Choose a target customer and test whether you can capture their attention.
3. **Offer.** Present something customers can buy to achieve an outcome, then ask what they like or dislike.
4. **Sales.** Find a predictable, repeatable way to make enough sales for the business to survive.

## Where it comes from

From chapter: CHAPTER 4: FINDING YOUR OPPORTUNITY, pp. 84–106

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/caos.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/caos-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/caos.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/caos-dark.png