---
title: "Build the Brochure"
description: "Create the thing a customer can see and buy before doing anything expensive."
canonical: https://tomsharman.com/bookshelf/entrepreneur-revolution/build-the-brochure/
updated: 2026-11-03
---

# Build the Brochure

> Create the thing a customer can see and buy before doing anything expensive.

Daniel Priestley's framework, from Entrepreneur Revolution, pp. 84 to 106.

Framework 7 of 13 from [Entrepreneur Revolution](https://tomsharman.com/bookshelf/entrepreneur-revolution/index.md) by Daniel Priestley. Category: Lead generation.

## The steps

1. **Understand the desire.** Survey 150 audience members and talk to at least 30 about wants, struggles, past attempts and budget.
2. **Build a specifications list.** List every ingredient they want or need, even from other providers.
3. **Go back and check.** Show basic diagrams and images to 10 to 30 people and gather feedback.
4. **Create the brochure.** Name the package, write 500 to 1500 words, have it designed and print 50 copies.

## Where it comes from

From chapter: CHAPTER 4: FINDING YOUR OPPORTUNITY, pp. 84–106

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/build-the-brochure.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/build-the-brochure-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/build-the-brochure.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/entrepreneur-revolution/build-the-brochure-dark.png