---
title: "Strategic organic content checklist"
description: "The questions to ask of every piece of content before and after posting."
canonical: https://tomsharman.com/bookshelf/day-trading-attention/strategic-organic-content-checklist/
updated: 2026-11-03
---

# Strategic organic content checklist

> The questions to ask of every piece of content before and after posting.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 46 to 123.

Framework 3 of 6 from [Day Trading Attention](https://tomsharman.com/bookshelf/day-trading-attention/index.md) by Gary Vaynerchuk. Category: Lead generation.

## The steps

1. **Does it feel like an ad.** Give value and a point of view instead of defaulting to company promotion.
2. **What does the hook look like.** Design the first three seconds, title, thumbnail, opening line and format to catch attention.
3. **Do people spend time with it.** Check watch time, retention and engagement analytics for what to improve.
4. **Does it evoke emotion and tell a story.** Keep attention through the whole piece with information, thought or entertainment.
5. **Is it native to the platform.** Use the platform's sizes, in-app features, contextual copy and cultural trends.
6. **Is the volume high enough.** Post often enough to learn what quality means on each platform.
7. **Is the copy optimised.** Use the caption to address cohorts and add curiosity and context.
8. **What is your profile hygiene.** Make sure people know who you are and what to do next once they click through.
9. **Do you show different sides of yourself.** Share personal and professional sides to create more points of relevance.
10. **Do you ask the audience questions.** Use polls and opinions to get insights on what to make.
11. **Do you balance asks with value.** Mix valuable posts with sales-focused ones, as in Jab, Jab, Jab, Right Hook.

## Where it comes from

From chapter: Part 3: The Core Variables, pp. 46–123

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/strategic-organic-content-checklist.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/strategic-organic-content-checklist-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/strategic-organic-content-checklist.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/strategic-organic-content-checklist-dark.png