---
title: "Spending a small ad budget against what works"
description: "His plumber example of turning organic winners into local ads without wasting budget."
canonical: https://tomsharman.com/bookshelf/day-trading-attention/spending-a-small-ad-budget-against-what-works/
updated: 2026-11-03
---

# Spending a small ad budget against what works

> His plumber example of turning organic winners into local ads without wasting budget.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 46 to 123.

Framework 4 of 6 from [Day Trading Attention](https://tomsharman.com/bookshelf/day-trading-attention/index.md) by Gary Vaynerchuk. Category: Offers and pricing.

## The steps

1. **Find your normal range.** Work out the usual views and engagement on organic posts across platforms.
2. **Spot the overindex.** Pick the videos that clearly beat the range, even if they are not viral.
3. **Make them sales focused.** Add closing frames and copy with a clear offer before running them as ads.
4. **Spread the budget.** Spend about $100 against each of the winners within a small radius.
5. **Back the best two.** Look at which got the most consultations and put more money behind those next month.
6. **Repurpose natively.** Adapt the winners for other platforms with native titles and test them organically first.

## Where it comes from

From chapter: Part 3: The Core Variables, pp. 46–123

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/spending-a-small-ad-budget-against-what-works.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/spending-a-small-ad-budget-against-what-works-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/spending-a-small-ad-budget-against-what-works.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/spending-a-small-ad-budget-against-what-works-dark.png