--- title: "What can Day Trading Attention teach creators?" description: "Gary Vaynerchuk's Day Trading Attention in 6 frameworks with steps, and the five Tom Sharman lessons it backs." canonical: https://tomsharman.com/bookshelf/day-trading-attention/ updated: 2026-11-03 --- # Day Trading Attention > Gary Vaynerchuk's Day Trading Attention in 6 frameworks with steps, and the five Tom Sharman lessons it backs. The frameworks here are Gary Vaynerchuk's, from Day Trading Attention. Claude read the book in Tom's Brain and linked it to his lessons. ## How Tom uses this - [Two to three a day, LinkedIn five times a weekday](https://tomsharman.com/lessons/two-to-three-a-day-linkedin-five-times-a-weekday/index.md): He tells brands to post four or five times a day on each platform and two to five pieces a day on LinkedIn for B2B, which backs the high-cadence plan. (pp. 74, 136 and 223) - [Short form first, LinkedIn on winners, YouTube last](https://tomsharman.com/lessons/short-form-first-linkedin-on-winners-youtube-last/index.md): He says to post organically, amplify what overperforms, use LinkedIn for decision makers and lean on YouTube analytics and TV screens for the slower, produced layer. (pp. 75, 99, 138 and 145) - [People online are selfish, so lead with what they get](https://tomsharman.com/lessons/people-online-are-selfish-so-lead-with-what-they-get/index.md): He says to make content for the person consuming it, not for yourself, and to give value before asking. (pp. 15, 85, 95 and 96) - [Signals show before numbers, and numbers come at month four](https://tomsharman.com/lessons/signals-show-before-numbers-and-numbers-come-at-month-four/index.md): He says to hold off judging a strategy for 50 to 100 days and to read comments and above-average posts as early signals. (pp. 74, 99 and 114) - [Week one is an audit, and two formats are never up for testing](https://tomsharman.com/lessons/week-one-is-an-audit-and-two-formats-are-never-up-for-testing/index.md): He endorses podcast clips and straight-to-camera selfie videos as easy, repeatable formats, and 80/20 keeps most output on what already works. (pp. 42, 149, 216 and 226) - Author: Gary Vaynerchuk - Pages: 282 - Chapters: 19 - Frameworks: 6 - Categories: Paid ads, Lead generation, Content and packaging, Offers and pricing - Book 10 of 46 on the bookshelf: https://tomsharman.com/bookshelf/index.md ## What it argues Vaynerchuk argues that marketing is now a day trader's game, where the winners find underpriced attention and learn to tell stories there. Interest-graph feeds such as TikTok's For You page, which every platform is copying, distribute content on how relevant it is to viewers rather than on follower count, so creative is the variable of success. His modern advertising framework starts with narrow cohorts, adds platform and culture knowledge, a high volume of strategic organic content, paid amplification of whatever overperforms, higher-production videos people want to watch and post-creative strategy, which means reading comments to decide what to make next. Posting volume is how you discover what quality is, and he says to wait 50 to 100 days before judging. Part 4 treats each platform as a different room with its own psychology, Part 5 catalogues thirty-six content formats, and Part 6 answers thirty real scenarios. He closes on AI and voice assistants, where brand built on cheap attention decides who gets named. ## Worth keeping - Underpriced attention is the opportunity, defined as low cost relative to the actual attention you get (pp. 10-11). - Creative is the variable of success, because follower count no longer caps reach (pp. 25, 28). - Define cohorts with teeth and treat them like an accordion, adding and removing them as comments show who responds (pp. 47-49). - Post four or five times a day on each platform and wait 50 to 100 days before saying a strategy is not working (p. 74). - Turn organic overperformers into ads and spread a small budget across several winners, as in the plumber with $700 (pp. 99-100). - Run every post through the hook test: the first three seconds decide whether anyone sees the rest (pp. 80-82, 129). - Comments are research and content, and a post-creative strategist reads every one (pp. 114-120). - Ad fatigue is solved with more creative variations, not a bigger budget: fifty-five more ads for the lawn care business (p. 103). - Build the personal brands of 15 to 25 people inside B2B companies, so no one person is the face (pp. 138, 185, 241). - Use the 80/20 rule so one content style does not become a rut (p. 226). ## The questions it answers ### What makes a format repeatable, as opposed to a hit that happened once? He offers the Rolling Stones Rule, evergreen trends and content pillars as ways a winning message can be reposted and varied again and again (pp. 157-159, 211-212). ### How do you build a personal brand that generates inbound rather than requiring outbound? He says to post at volume on interest-graph platforms, keep the profile friction free, build personal brands of executives and let DMs and partnership offers follow (pp. 94, 138, 185, 241). ### What does AI actually change about the shape of a content team? He expects AI to let teams make and test tens of thousands of pieces a month and to change search and shopping into voice and chatbot requests (pp. 222, 256-257). ### What is the smallest team that can produce at the volume I am used to? He recommends starting with four people, a videographer, a copywriter, a designer and a strategic paid media person, plus a post-creative strategist reading comments (pp. 119, 247-248). ### Which of my stories travel, and which only feel like they should? He says to compare each post against your account average, look at who the platform served it to and read the comments, rather than guessing (pp. 26-27, 99, 114-116). ## The frameworks 1. [The modern advertising framework](https://tomsharman.com/bookshelf/day-trading-attention/the-modern-advertising-framework/index.md): Six connected variables for building brand and sales on interest-graph platforms, where each stage feeds the next. 2. [Cohorts with teeth](https://tomsharman.com/bookshelf/day-trading-attention/cohorts-with-teeth/index.md): Seven considerations for defining the segments you make content for. 3. [Strategic organic content checklist](https://tomsharman.com/bookshelf/day-trading-attention/strategic-organic-content-checklist/index.md): The questions to ask of every piece of content before and after posting. 4. [Spending a small ad budget against what works](https://tomsharman.com/bookshelf/day-trading-attention/spending-a-small-ad-budget-against-what-works/index.md): His plumber example of turning organic winners into local ads without wasting budget. 5. [Finding and testing local influencers](https://tomsharman.com/bookshelf/day-trading-attention/finding-and-testing-local-influencers/index.md): His salon scenario for researching, selecting and engaging influencers who drive results. 6. [First hires for a social content team](https://tomsharman.com/bookshelf/day-trading-attention/first-hires-for-a-social-content-team/index.md): The four people he recommends once you know the craft yourself. ## More by this author - [Jab, Jab, Jab, Right Hook](https://tomsharman.com/bookshelf/jab-jab-jab-right-hook/index.md) ## Working with Tom on this Tom works with creators and founders one to one, from a single session to a fractional role. [Work with Tom](https://tomsharman.com/consulting/)