---
title: "First hires for a social content team"
description: "The four people he recommends once you know the craft yourself."
canonical: https://tomsharman.com/bookshelf/day-trading-attention/first-hires-for-a-social-content-team/
updated: 2026-11-03
---

# First hires for a social content team

> The four people he recommends once you know the craft yourself.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 220 to 255.

Framework 6 of 6 from [Day Trading Attention](https://tomsharman.com/bookshelf/day-trading-attention/index.md) by Gary Vaynerchuk. Category: Paid ads.

## The steps

1. **Videographer.** Film and edit clips, often hired first to cut a podcast.
2. **Copywriter.** Write the captions and copy that carry distribution.
3. **Designer.** Make the images, carousels and thumbnails.
4. **Strategic paid media person.** Understand SOC, PAC and paid media to turn winners into ads.

## Where it comes from

From chapter: Part 6: Real-Life Scenarios, pp. 220–255

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/first-hires-for-a-social-content-team.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/first-hires-for-a-social-content-team-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/first-hires-for-a-social-content-team.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/first-hires-for-a-social-content-team-dark.png