---
title: "Finding and testing local influencers"
description: "His salon scenario for researching, selecting and engaging influencers who drive results."
canonical: https://tomsharman.com/bookshelf/day-trading-attention/finding-and-testing-local-influencers/
updated: 2026-11-03
---

# Finding and testing local influencers

> His salon scenario for researching, selecting and engaging influencers who drive results.

Gary Vaynerchuk's framework, from Day Trading Attention, pp. 220 to 255.

Framework 5 of 6 from [Day Trading Attention](https://tomsharman.com/bookshelf/day-trading-attention/index.md) by Gary Vaynerchuk. Category: Lead generation.

## The steps

1. **Budget for learning.** Assume the first $1,000 to $10,000 returns nothing except what you learn.
2. **Search your town.** Use Instagram's town hashtag sorted by top posts to find local accounts.
3. **Start a conversation.** Message them about visiting or a meet-and-greet and ask about rates.
4. **Try the first partnership.** Learn from it, even if it flops.
5. **Run at least five.** Do not judge influencer marketing until five campaigns have flopped.
6. **Test both big and local.** Try the highest-followed local person and a nearby alpha mom with a small audience.

## Where it comes from

From chapter: Part 6: Real-Life Scenarios, pp. 220–255

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/finding-and-testing-local-influencers.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/finding-and-testing-local-influencers-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/finding-and-testing-local-influencers.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/day-trading-attention/finding-and-testing-local-influencers-dark.png