---
title: "Types of guarantee"
description: "Unconditional, conditional, anti-guarantee and implied."
canonical: https://tomsharman.com/bookshelf/100m-offers/types-of-guarantee/
updated: 2026-11-03
---

# Types of guarantee

> Unconditional, conditional, anti-guarantee and implied.

Alex Hormozi's framework, from $100M Offers, pp. 129 to 197.

Framework 6 of 7 from [$100M Offers](https://tomsharman.com/bookshelf/100m-offers/index.md) by Alex Hormozi. Category: Offers and pricing.

## The steps

1. **Unconditional.** Refund with no conditions.
2. **Conditional.** Tied to client actions.
3. **Anti-guarantee.** All sales final, with a reason why.
4. **Implied.** Performance or revshare pay.

## Where it comes from

From chapter: Section IV: Enhancing Your Offer, pp. 129–197

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/types-of-guarantee.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/types-of-guarantee-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/types-of-guarantee.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/types-of-guarantee-dark.png