---
title: "Three ways to grow"
description: "More customers, higher purchase value, more purchases."
canonical: https://tomsharman.com/bookshelf/100m-offers/three-ways-to-grow/
updated: 2026-11-03
---

# Three ways to grow

> More customers, higher purchase value, more purchases.

Alex Hormozi's framework, from $100M Offers, pp. 36 to 75.

Framework 2 of 7 from [$100M Offers](https://tomsharman.com/bookshelf/100m-offers/index.md) by Alex Hormozi. Category: Money and finance.

## The steps

1. **More customers.** Acquire more buyers.
2. **Higher average purchase value.** Raise profit per purchase.
3. **More purchases.** Increase repeat buying.

## Where it comes from

From chapter: Section II: Pricing, pp. 36–75

## The animation

24 seconds, 4:5, no sound.

- MP4: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/three-ways-to-grow.mp4
- MP4, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/three-ways-to-grow-dark.mp4
- Still: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/three-ways-to-grow.png
- Still, dark: https://tomsharman-downloads-006143767029.s3.eu-north-1.amazonaws.com/downloads/bookshelf/100m-offers/three-ways-to-grow-dark.png